The interactive New York City attraction will permanently close its doors at the end of the month, less than a year after its opening.
The NFL Experience is going on injured reserve.
The football-themed interactive attraction in Times Square, meant to be a permanent year-round fixture, will permanently close on Sept. 30, according to a statement released on their official website and social media platforms.
— NFL Experience (@NFLExperience) September 17, 2018
“We, unfortunately, have to end our season early. We will be permanently closing our doors on Sept. 30, 2018,” the letter partially reads. “Opening a football destination in the heart of New York City has been quite an adventure! We hope you had a blast going from the practice field to the Super Bowl, measuring up against our sport’s greatest champions, learning complex game strategies and even celebrating with the Vince Lombardi trophy.”
The NFL Experience (NFLX) opened last December and catered to both the casual and die-hard football fan. In addition to being a museum dedicated to the game, carrying artifacts and mementos from all 32 NFL teams, the NFLX also featured interactive exhibits, including simulations of gameday experiences, Super Bowl celebrations, and NFL Scouting Combine events.
Also featured is a 4D rollercoaster theater known as “The Stadium.” Produced by NFL Films, the ride takes fans through a typical NFL game day. Rings from all 53 Super Bowls are also prominently displayed in another area.
The NFLX also played host to private events and birthday parties, as well as a sports bar known as NFLX Eats, featuring food inspired by every team and stadium.
Located on the entrance between 47th and 48th Street on 7th Avenue, the attraction will remain open every day from 10 a.m. through 8 p.m. ET before it permanently shutters. Tickets purchased for dates before Sept. 30 will still be honored. If not used, tickets will be automatically reimbursed.