2) T-Mobile’s “Restricted Bling”
T-Mobile certainly won the day for their commercials. Employing the most popular hip-hop/RB artist in the game, whose hit song just so happens to be about a call on a cell phone was almost too perfect. Drake’s on air personality meshed perfectly with the ad’s goal: belittle other major mobile carriers (probably another jab at Verizon, if you had to guess).
Drake is no stranger to taking shots at his competitors either (we’re talking about you, Meek Mill). T-mobile may have won the day, but they didn’t quite take home our top spot.