Just For Men tweets shocking message prior to Bowl game 2
Dec 28, 2016; Houston, TX, USA; General view of a chain set before a game between the Texas A&M Aggies and the Kansas State Wildcats at NRG Stadium. Mandatory Credit: Troy Taormina-USA TODAY Sports

While many companies use sports as a marketing tool to reach potential customers, Just For Men may want to change their strategy.

Every now and then a company will mention sports and real-life situations in the same breath when should keep their yaps shut and it seems as though Just For Men, the hair coloring company, is one of those companies.

Here is a screenshot of what was tweeted from the companies account earlier today.

The tweet has since been deleted.

The sad fact is that 2016 has brought about a great number of losses in the celebrity community. Sadly enough, Carrie Fisher and Debbie Reynolds are the latest stars to have left us prematurely.

While celebrities are often discussed in ways which are hard for the common person to relate to, they are still very much people.

They are people who have families and friends that will greatly miss them, so when a company decides to use these losses as a marketing tool, it’s disconcerting.

That’s a bad job, Just For Men. Maybe you should add a brighter color to your marketing campaign next time.

I've been a die hard Rangers and Giants fan for as long as I can remember. I enjoy sharing opinions, and hearing from fans that love their teams just as much as I do. Henrik Lundqvist makes all of us look like mere mortals. E-mail me at: Chris.Wengert@elitesportsny.com