New Jersey Devils
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Jersey’s fans have an exciting way to engage with the New Jersey Devils after the team promoted a creative social media campaign.

It’s no secret that the expectations are high on the ice for the New Jersey Devils in 2019-20, especially after their fanbase witnessed a memorable offseason with dynamic roster moves.

While Jersey’s fans must wait and see if the Devils will meet those notions this year, the three-time Stanley Cup champions (1995, 2000, and 2003) have arguably exceeded expectations when it boils down to its public relations and marketing strategy entering the 2019-20 campaign.

The Devils were sure to engage with their eager fans on Friday with a unique social media campaign. Jersey takes to the ice Friday night at the Prudential Center for its home opener against the Winnipeg Jets.

There were five Devil-logo ice sculptures placed around Newark for fans to take selfies with, while using the hashtag “#WeAreTheOnes” and sharing the post over Twitter.

What’s the catch?

Fans not only have the chance to “win great Devils prizes,” but were retweeted by the Twitter account that shown some personality in the past.

Yes, the days of the Devils being in the basement of the league for their social media marketing are thing of the past, but let’s give credit where it’s due…

New Jersey has done a fantastic job over the past six months in terms of PR and marketing while making sure the fans are excited and proud to call their team, the Devils.

For starters, winning the 2019 NHL Draft Lottery and selecting the youngster, Jack Hughes, broke headlines around the league as did the blockbuster trade for P.K. Subban. However, instead of letting those headlines sell themselves, New Jersey has taken full advantage of its fresh personalities that it can sell over its digital platforms.

It seems that the fans have never had more access to not only follow and learn more about the team’s players, but also be a part of the bigger picture, which is to win a fourth Stanley Cup championship.

Kyle McKenna is a freelancer who covers the NHL for Elite Sports New York, Hooked On Hockey Magazine & Fansided. Follow him on Twitter @KMcKenna_tLT5 and use the hashtag #McKennasDigest to have your NHL questions featured in an article or answered over his weekly NHL podcast.