The Brooklyn Nets unveiled their new Nike NBA Statement Edition Uniform and, thus far, the reception has been mediocre.
A new season means new threads for the Brooklyn Nets. After pulling off one of the most creative jersey concepts last season with the Coogi colorway, Brooklyn is back again with a fresh look to usher in the new era of Net basketball.
𝑆𝑡𝑎𝑡𝑒𝑚𝑒𝑛𝑡 𝐸𝑑𝑖𝑡𝑖𝑜𝑛 𝑅𝑢𝑛𝑑𝑜𝑤𝑛
𝐎𝐍 𝐒𝐀𝐋𝐄: Sunday, October 20 pic.twitter.com/ZsJPjoH2ez
— Brooklyn Nets (@BrooklynNets) October 3, 2019
This is CEO David Levy’s first major move since taking over the job in mid-September. The jersey itself was curated by Brooklyn-based graffiti artist, Eric Haze.
The Brooklyn Nets’ website provided a brief rundown of Haze’s work as an artist:
“Eric Haze has contributed to the worlds of contemporary art, graphic design and branding for over four decades. As a founding member of the influential New York City collective, The Soul Artists, HAZE exhibited paintings and drawings alongside close friends such as Keith Haring and Jean-Michel Basquiat in the early 1980s.
“HAZE then transitioned to the graphic arts, soon emerging as the premier graphic designer of the exploding hip-hop movement, creating iconic logos and album covers as art director for some of the most influential and historical names in the genre including LL Cool J, EPMD and The Beastie Boys. Last season, HAZE also designed the original *BED-STUY* mark on the jock tag of Nets City Edition uniform.”
Originally, the graffiti concept leaked to the internets back in September via Twitter. At the time, they were met with a series of thunderous boos.
Since then, the design team has spruced them a bit, changing the base color to gray to match the new home floor. Plus, they added pop-art stars to both sides.
According to the New York Post‘s Brian Lewis, the Nets will don the new Statement threads 22 times this season, the earliest being Nov. 1 against the Houston Rockets.
The story behind the jerseys is incredible (in my humble opinion, of course) as they pay homage the street art found across the wide-spread borough. Yet, thus far, they’ve earned some middling reviews from the fans.
If this means were barely going to see the Coogi, this is not a good plan. Plus the numbers look off. All in all this was a good idea but failed in execution
— Zbretton (Nets gon' give it to ya) (@zachbretton) October 3, 2019
— tommy (@xsnyderman) October 3, 2019
it’s not that they’re horrible , they are far better than the leaks. Just have high expectations considering how good the alt jerseys have been the past few years
— sam סם (@TheOnlyNetsFan) October 3, 2019
22 times too many https://t.co/qFmCyk7TnD
— B ruce (@RuFan130) October 3, 2019
We’ll see if that changes.