Perhaps inspired by the famous LeBron James tactic, Odell Beckham Jr. of the New York Giants is putting his cell phone down this season.
Odell Beckham Jr. can’t come to the phone right now.
The New York Giants’ star receiver is apparently going dark on social media, and perhaps giving up his cell phones entirely, as he bid farewell to them in an Instagram story posted on Wednesday night. The happy trails come just before perhaps the most crucial season of his NFL career commences on Thursday.
— Bleacher Report NFL (@BR_NFL) July 26, 2018
After months of speculation, Beckham reported to training camp with his veteran teammates on Wednesday morning. If there were lingering doubts about Beckham’s commitment, this should take down a good amount of the remaining naysayers.
Lost in Beckham’s blackout will be some entertaining content, as Beckham would often showcase his summer highlights on Instagram as he recovered from a season-ending ankle injury suffered last October.
Appropriately, Beckham’s potential final post showcases his summer training in Los Angeles, in a video compiled by Philadelphia-based photographer Danny Gevirtz.
With social media figuratively taking over society, blackouts have become somewhat common among athletes entering big moments of their careers. For example, it’s become somewhat of a postseason tradition for basketball superstar LeBron James, labeling it “Zero Dark Thirty-23 Mode”, while American skier Mikaela Shiffrin enacted the same process en route to two medals, including one gold, at the 2018 Winter Olympics in Pyeongchang.
The Giants will host their first practice of training camp on Thursday afternoon at 2:45 p.m.