Odell Beckham Jr.
(Photo by Stacy Revere/Getty Images)

On the heels of another head-scratching move by superstar wide receiver Odell Beckham Jr., the time has come for the New York Giants to say goodbye.

Enough time has passed since Odell Beckham Jr.’s latest embarrassing incident for cooler heads to prevail. Unfortunately, nothing has changed: It’s time for he and the New York Giants to go their separate ways.

For those wondering what all the hubbub is about, it revolves around a video that surfaced just about a week ago.

Now you can argue that the video doesn’t show OBJ actually doing anything. You can try and make the case that he’s holding a piece of pizza and that we can’t be sure that the white powdery substance being cut into lines is cocaine.

I don’t know about you, but I’ve never cut my Gold Bond or Baby Powder into lines before applying it. Nor have I ever held what would have to be the world’s smallest slice of pizza between two fingers.

This isn’t about whether Beckham Jr. smoked weed or did coke. It really isn’t. I don’t care what the guy does in his own time, and neither should you. Lots of us would be hypocrites if we did—we’ve all got skeletons in our closets.

No, this is about a lack of maturity—and good judgement—on Beckham’s part.

If he were a 22-year-old rookie, we could chalk this up to a kid making a stupid mistake. But he’s not. He’s a four-year NFL veteran, a 25-year-old with aspirations of becoming the NFL’s highest-paid player.

That may very well happen—but it shouldn’t be the Giants who pony up the cash. For at this point, the risk far outweighs the reward. And let’s be honest—with as many holes as the Giants have on the roster, the money he wants would be better spent elsewhere.

Yes, Beckham is a transcendent, generational talent. He’s a game-changer in every sense of the term. He busts his ass when it comes to preparation. He’s consistently in excellent shape and, season-ending ankle injury aside has been incredibly durable, popping back up after some of the licks opposing defenders put on him.

It’s also true that his transgressions fall on the low-end of the transgression scale when compared to others around the NFL. As for the notion that he’s not hurting anyone but himself, well, that’s not necessarily true.

Younger players and draft picks, whether they admit it or not, look up to Beckham. He’s the guy they wanted to play as in Madden. What sort of message is he sending to them with the situations he gets himself into?

What situations, you ask? Forget about the Josh Norman brawl. Let’s give him a pass on that one. But there was Boat Gate. There was punching the wall in Green Bay. Dropping to all fours and peeing like a dog in the end zone. Shall I continue?

Simply put, Beckham has had multiple chances to prove that he’s learned from his past mistakes. To prove that he gets it—that he can’t put himself in situations like the one he finds himself in now. He’s failed at every turn.

As Pat Leonard of the New York Daily News so aptly wrote on Monday: “… as long as Beckham refuses to fall in line, this will remain The Odell Beckham Show featuring Eli Manning and the Giants, and not the other way around.”

More to the point, what sort of message are the Giants sending by allowing Beckham to conduct his business as usual without any repercussions?

General manager Dave Gettleman was hired to not only rebuild the Giants into a perennial contender but to change the culture surrounding the team. Parting ways with Beckham would go a long way toward accomplishing both of those things.

I've been dunked on by Shaq and yelled at by Mickey Mantle. ESNY Editor In Chief. UMass alum. Former National Columnist w/Bleacher Report & former member of NY Knicks Basketball Ops department. Nephew of Rock & Roll Royalty.