New York Rangers fans go absolutely nuts over the team’s Twitter hashtag change from #NYR to #PlayLikeANewYorker.
The New York Rangers caused an uproar in the world of social media on Monday afternoon.
The NHL released the hashtags of all of the league’s teams and not to be outdone, the Blueshirts changed their previously easy and simple #NYR to an 18-character monster.
Fans who follow the Rangers have just one question. Why? In contrast to other clubs like the New Jersey Devils, #NJDevils, and the New York Islanders, #Isles, who deploy simple hashtags, the Blueshirts decided to go big with theirs.
To no one’s surprise, plenty of people had plenty to say about how ridiculous the hashtag is.
— Mark Lazerus (@MarkLazerus) September 30, 2019
The Rangers hashtag #PlayLikeANewYorker is both way too long and utterly confusing for a city whose "play" spans from that of the Yankees to that of the Knicks.
— Greg Wyshynski (@wyshynski) September 30, 2019
The NHL released the new Team Hashtags, NYR’s is #PlayLikeaNewYorker
And I must say, that’s the worst hashtag I think I’ve ever seen. 😬 pic.twitter.com/kaEvovHpHX
— Nathan "Grav" (@NathanGraviteh) September 30, 2019
Let me be the millionth NYR fan (or just anyone sensible) to say that #PlayLikeANewYorker is the stupidest hashtag ever. First off…there are 2 NY teams so how does that even define ur brand?! @NYRangers, @NHL or @s8n, whoever chose this, please change it. Embarrassing https://t.co/tKKGaJxtY2
— Marc Panzer (@Panz21) October 1, 2019
I didn’t think anything could take the conversation off of the roster announcement earlier on Monday, but then this news broke and everyone put the roster on the back burner to talk about a meaningless hashtag.
It’s like the Rangers were again blessed with a non-story that actually took over the real story of the day.
Who would have thought that a simple hashtag hidden within an NHL post introducing all of the league’s hashtags could have stirred up so much conversation?
In the end, due to the publicity, the New York Rangers social media department wound up having a pretty good day.