Kia Nurse, Asia Durr
Photo via Nike

New York Liberty guards Kia Nurse and Asia Durr will be the WNBA’s faces for Jordan after signing with the iconic company.

Geoff Magliocchetti

The Jordan Brand unofficially began in Brooklyn upon its namesake’s birth in 1963. A duo from the New York Liberty seems poised to continue it in the place it all began. Kia Nurse and Asia Durr are the latest basketball stars to don the famous Jumpman logo.

The Liberty announced they’re associated with the Nike-owned sneaker line through social media posts on Friday.

Durr and Nurse become the second and third women to be repped by Jordan. Minnesota Lynx star Maya Moore was the first. Moore is sitting for the 2019 season as she recovers from an injury.


“I’m excited for Jordan to be that next little step forward and be that adventure,” Nurse said, per Kellen Becoats of Sports Illustrated. “There’s so many great things the brand does. It’s so visible and Michael was such an icon in our game, I’m so blessed and fortunate to represent a brand that he had a vision for.”

The newly represented pair were each chosen in the first round by the Liberty in the previous two drafts. Nurse went ninth overall in 2018, while Durr was chosen second overall in April.

“I think it’s cool, especially what they’re doing for female hoopers,” Durr said. “I think we all deserve it, we put in the same amount of work as guys, if not more, so I think what they’re doing is great and I look forward to seeing what they’re going to do for us.”

Two games into their collaboration, Durr and Nurse are developing a strong chemistry. Nurse was in attendance for Durr’s New York drafting and has praised her progress so far.

“She’s a great person and a great basketball player. I think her confidence is only going to continue to grow,” Nurse said during preseason play. “She has a willingness to ask questions…I love her game. I’m really glad I don’t have to guard her anymore. That makes me happy.”

The Liberty return to action on Tuesday morning, taking on the Los Angeles Sparks in a local matinee (11:00 a.m. ET, YES).

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