The Knicks new sponsor patch: pic.twitter.com/M304EN2DnN
— Laura Albanese (@AlbaneseLaura) October 10, 2017
The New York Knicks have revealed what their jerseys will look like with
advertising a sponsor patch on them and…they don’t look half bad.
In April of last year, when NBA commissioner Adam Silver first announced that teams would be able to sell advertising space on their jerseys, it made sense for fans to be a little concerned.
After all, nobody wants to see their favorite team become a walking billboard, especially in New York, where we are literally assaulted by advertising—remember the guy or gal who shoved a flyer in your path as you walked to work this morning?—on a daily basis.
But credit the Knicks and their partner, Squarespace, for coming up with a tasteful way to incorporate the Squarespace logo onto the jersey. It doesn’t jump off the jersey anymore than the Nike swoosh on the opposite side does and the color is the same blue as the trim.
The same can’t be said for some other teams, whose sponsor logos draw your eyes away from the team name and number on the front.
— Milwaukee Bucks (@Bucks) August 10, 2017
The Knicks and Squarespace debuted a video in conjunction with the jersey reveal.
— NEW YORK KNICKS (@nyknicks) October 10, 2017
Even if you’re not a fan of the new logo, keep this in mind: It could have been a lot worse.