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Anti-New York Knicks Ads Pop Up On NYC Subway

The 2017-18 New York Knicks season hasn’t even started yet and the bashing has already begun.

The New York Knicks have received a lot of criticism over the last few years. The upcoming 2017-18 season doesn’t look like it’s going to be any different.

Fox Sports decided to use one of the biggest public platforms in the city—the subway system—to express the frustration fans feel over this team.

The outside of the shuttle that runs between Grand Central Station and Times Square features photos of Tim Hardaway Jr. and Joakim Noah with the word “hopeless” in all capital letters between them and an FS1 logo by the door.

It’s no coincidence that the pair has both signed less-than-celebrated deals with the Knicks as free agents over the past two years. Hardaway Jr. inked a four-year, $71 million deal to return to the Big Apple this summer, while Noah is entering the second year of a four-year, $72 million deal he inked before last season.

The inside of the subway car also features a few goodies.

The back of Noah’s jersey is prominently displayed on one seat, flanked on either side by some less than flattering commentary:

  • “Nothing will change until Dolan sells the team.”
  • “The high point of the last 25 years has been the movie Eddie.”
  • “Sit here if you’re hopeless.”


The Knicks open the preseason tonight against the Brooklyn Nets, so we’re getting closer to meaningful basketball. If the Knicks get off to a poor start, you can count on more of these ad campaigns to pop up.

People ask me what I do in the summer when there's no hockey, I tell you what I do, I still talk about hockey.