The New York Rangers’ Mats Zuccarello appears to now be the face of a European brand chocolate bar.
Check out the video above of Zuccarello and his new buddy the lion from the Lion Bar.
The video is very funny and features the Rangers’ fan favorite getting ready in the locker room with the lion itself.
Lion is a chocolate bar that is pretty popular in Europe and apparently Zuc is also a spokesperson now in addition to rocking his hockey talents worldwide.
Steering away from the funny side for a moment, the commercial appears to actually be an advertisement for people to see Zuccarello at Madison Square Garden play live, which is pretty cool.
Zuccarello was one of the best Rangers on the team this year, and always wore his heart on his sleeve. For his efforts, he won the Steven McDonald Extra Effort Award.