— RealGM (@RealGM) May 4, 2017
Big Baller Brand unveils Lonzo Ball‘s signature shoe line the ZO2. Immediately afterward, the best of Twitter goes wild.
LaVar Ball’s Big Baller Brand unveiled the ZO2 shoe line that was designed for LaVar’s son Lonzo on Thursday.
Ball’s ZO2 signature sneaker will have python microfiber texture, patent leather heel logos, and a gel outsole with a hand-painted DeLorean finish. There is also a limited ZO2 WET Autograph edition of the shoe. The wet edition come in a key-locked glass box with a floor mirror, LED lights, and an autograph from Ball. The ZO2 Prime costs $495 while the wet edition costs $995, according to Franklyn Calle of Slam Magazine.
EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.
Independently made by Big Baller Brand.
— SLAM Magazine (@SLAMonline) May 4, 2017
Ball’s shoes were made independently, and not by a shoe company. Last week Nike, Under Armour, and Adidas told LaVar that they weren’t interested in having a deal with Lonzo, according to Darren Rovell of ESPN.
“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
Lonzo played one year for UCLA before declaring for the NBA draft. He is projected to be one of the top three picks in this year’s draft, which takes place June 22.
Ball’s ZO2 shoe are available for pre-order at bigballerbrand.com.
So lonzo ball put out a pair of sneakers for 500$?? pic.twitter.com/oesE4b7ESY
— NYFreakApparel (@NYFreak_Apparel) May 4, 2017
When Lonzo Ball shows up on the court with Big Baller Brand shoes pic.twitter.com/36iR8Bphz7
— Young Telemundo (@BurtWonders) May 4, 2017
Tell ya mom you want the $495 Lonzo Ball shoes. She'll get you the $175 Lebrons you actually wanted & tell you she heard they just as good. pic.twitter.com/lrz2YFPLIh
— DJ Glamor Llama (@screwyoumegn) May 4, 2017
When you take a look at the price of established NBA superstars' shoes compared to Lonzo Ball's $495 pair you will shake your head… pic.twitter.com/EYfhnUam7B
— Sports Illustrated (@SInow) May 4, 2017
the Internet getting ready to roast Lonzo Ball's signature shoe later this afternoon like pic.twitter.com/23EFNeL45j
— Complex Sports (@ComplexSports) May 4, 2017