For the fourth-time during the Tom Brady-Bill Belichick era, the New England Patriots have unveiled their Super Bowl Rings.

By Robby Sabo

It’s fascinating, isn’t it?

For how business-like and buttoned-down the New England Patriots describe themselves to be, they sure do know how to party.

At Robert Kraft’s residence on Sunday night the Patriots decided to throw a celebration for the ages. One that has become sort of tradition for the organization. One that unveils their shiny new Super Bowl rings prior to a new season.

Listen, it’s the “Patriots Way,” after all.

Good times, bumping music and hilarious laughs were spread throughout the entire New England area last night.

Tom Brady was sure to show off his – count them – four NFL Super Bowl rings:

He also decided to cut the rug a bit:

And, of course, what would a night like this be without the party animal himself, Mr. Rob Gronkowski:

It’s only the 175th time we’ve seen Gronkowski in the media spotlight since February. That’s it.

Of course they couldn’t win the title and go about their business. They needed (and we highlight the word needed) to show it off to the fullest effect.

It’s truly enough to make you sick.

Granted, there’s nothing wrong with celebrating a well deserved job done. After all, only one team of 32 NFL franchises gets to taste the sweet riches of owning the Vince Lombardi trophy for a full calendar year.

I ask you this, though. What is the message here?1nfl2

It seems, due to Deflate-Gate, this organization is actually now going out of its way to make a stink about the win. The glitz, glamour of this event and unapologetic nature of the franchise has now gone past the point of no return.

After the entire controversy surrounding Deflate-Gate, you’d first think they’d take their medicine and walk away with their championship. But no. Kraft, Belichick and Brady decide to fight in attempt to turn sensible people into morons, or persuade those gullible into backers.

Then, Kraft finally waives the white flag (the smartest thing he can do), realizing he has no ammo in the fight.

Now, instead of humbly celebrating, they decide to go completely over the top in a way that tells young ones it doesn’t matter how you win, as long as you do win.

You’d think, just this one time, they’d slow their roll a tad. Fresh bouquets and major respect would’ve been thrown their direction if they took that more sensible approach.

This Patriots celebration is anything but “Patriot-Like.”

It’s funny, I didn’t see Aaron Hernandez or Brandon Spikes there. Nor did I see the evil genius behind all of the shenanigans, Ernie Adams dancing like a fool.

Low blow, I know.

In any event, congratulations Patriots on a job well done. Just please, do us all a favor and operate “above suspicion” from here on out.

If I hear another “Something-Gate” and the Patriots in the same sentence ever again, I might lose it.

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Robby Sabo is a co-founder, CEO and credentialed New York Jets content creator for Jets X-Factor - Jet X, which includes Sabo's Sessions (in-depth film breakdowns) and Sabo with the Jets. Host: Underdog Jets Podcast with Wayne Chrebet and Sabo Radio. Member: Pro Football Writers of America. Coach: Port Jervis (NY) High School. Washed up strong safety and 400M runner. SEO: XL Media. Founder: Elite Sports NY - ESNY (Sold in 2020). SEO: XL Media. Email: robby.sabo[at]